Advertising Disclosure

1. Overview

GridexLabs is a GPS-based massively multiplayer online (MMO) game developed and published by Gridexlabs LLC. The app contains in-app advertising as part of its free-to-play model. Advertising revenue helps us maintain and improve the game, deliver new features, expand server infrastructure, and keep GridexLabs accessible to all players without requiring mandatory purchases.

This Advertising Disclosure explains what types of ads you may encounter within GridexLabs, how advertising partners collect and use data, and what choices you have regarding your ad experience. We are committed to transparency so that you can make informed decisions about your interaction with advertisements in our app.

2. Types of Ads

GridexLabs displays several categories of advertisements throughout the app experience. Each ad format is designed to integrate with gameplay while clearly indicating its nature as sponsored content.

Banner Ads

Small rectangular advertisements displayed at the top or bottom of certain screens. Banner ads are persistent but non-intrusive, allowing you to continue interacting with the app while they are visible. They do not obstruct core gameplay elements or navigation controls.

Interstitial Ads

Full-screen advertisements that appear at natural transition points within the app, such as between game sessions, after completing a route, or when navigating between major sections. Interstitial ads include a visible close button or countdown timer, and they will never appear during active gameplay on the road.

Rewarded Video Ads

Optional full-screen video advertisements that you can choose to watch in exchange for in-game rewards. These ads are entirely voluntary and are never forced upon the player. Rewards for watching these ads may include:

• Cash -- the primary in-game currency used for everyday transactions and upgrades
• Gold -- a premium currency used for special purchases, rare items, and advanced upgrades
• Diamonds -- the rarest currency used for exclusive items, high-tier vehicles, and premium content
• Fuel -- including Benzin (standard vehicles), Jet Fuel (aircraft), and Roket Fuel (rocket-powered vehicles) to keep your fleet running
• Inventory items -- selected items from the 70+ available in-game items, including boosters and consumables

3. Ad Networks and Partners

GridexLabs works with third-party advertising networks and partners to serve ads within the application. These partners operate independently and maintain their own privacy policies and data practices. Our current advertising partners include:

• Google AdMob -- our primary ad serving platform, operated by Google LLC, which provides banner, interstitial, and rewarded ad formats
• Google Ad Manager -- used for advanced ad inventory management and mediation
• Additional mediation partners -- we may integrate additional ad networks through mediation to optimize ad fill rates and deliver relevant content

We carefully vet all advertising partners to ensure they meet our standards for user safety, content quality, and data protection. The list of partners may change over time as we optimize the ad experience. Any significant changes to our advertising partnerships will be reflected in updates to this disclosure.

4. Data Collection by Ad Networks

Our advertising partners may collect certain data from your device in order to serve ads and measure their performance. This data collection is governed by each partner's respective privacy policy. The types of data that ad networks may collect include:

Device Information

• Device identifiers such as the Advertising ID (IDFA on iOS, GAID on Android)
• Device make, model, and operating system version
• Screen size, resolution, and orientation
• Language and locale settings

Ad Interaction Data

• Which ads were displayed and when they were shown
• Whether an ad was clicked, viewed to completion, or dismissed
• Duration of ad engagement and interaction patterns
• Conversion tracking for advertiser campaigns

Approximate Location

• Coarse or approximate geographic location derived from IP address
• General region or city-level location data for geo-targeted advertising
• Note: GridexLabs's precise GPS location data used for gameplay is not shared with ad networks

Network and Technical Data

• IP address (typically used for fraud prevention and approximate geolocation)
• Network connection type (Wi-Fi, cellular) and carrier information
• App usage context and session data relevant to ad serving

5. Personalized vs Non-Personalized Ads

GridexLabs supports both personalized and non-personalized advertising experiences, giving you control over how ads are tailored to your interests.

Personalized Ads

When you consent to personalized advertising, ad networks may use data about your interests, demographics, and browsing behavior to serve advertisements that are more relevant to you. Personalized ads are based on profiles built from your activity across apps and websites, and they aim to show you content that aligns with your preferences.

Non-Personalized Ads

If you decline personalized advertising or are located in a jurisdiction that requires explicit consent (such as the European Economic Area under GDPR), you will receive non-personalized ads. These ads are not based on your behavioral profile and instead rely on contextual signals such as the content of the app, your general geographic region, and the time of day. Non-personalized ads still require certain data for basic functionality, including frequency capping and fraud prevention.

Consent Management

When you first launch GridexLabs, or when required by applicable law, you will be presented with a consent dialog that allows you to choose your ad personalization preferences. This consent mechanism complies with the IAB Transparency and Consent Framework and relevant regional regulations. You can update your consent preferences at any time through the app settings.

6. Ad Frequency and Placement

We take great care in determining when and where ads appear within GridexLabs to ensure they do not degrade the gameplay experience. Our ad placement policies are guided by the following principles:

When Ads Appear

• Banner ads may appear on menu screens, the garage, inventory screens, and other non-critical interface panels
• Interstitial ads appear only at natural break points such as after completing a trip, returning to the main menu, or between game sessions
• Rewarded video ads appear only when you voluntarily tap a clearly labeled button or prompt to watch an ad in exchange for a reward

Gameplay Interruption Policy

GridexLabs is a GPS-based game that requires active attention while navigating real-world roads. For safety and quality reasons, we enforce strict rules about ad timing:

• Full-screen ads (interstitial and rewarded) will never appear while you are actively driving a route or navigating in real time
• Ads will not appear during time-sensitive gameplay events or competitive interactions
• There is a minimum cooldown period between interstitial ads to prevent excessive interruption
• Frequency caps are applied to limit the total number of interstitial ads shown per session and per day

Ad Indicators

All advertisements within GridexLabs are clearly labeled and distinguishable from game content. Sponsored content will include visible labels such as "Ad," "Sponsored," or "Advertisement" so you can always tell the difference between game content and advertising.

7. Rewarded Ads

Rewarded ads are a core part of the GridexLabs free-to-play experience, allowing players to earn valuable in-game resources simply by watching short video advertisements. These ads are always optional and never required to progress in the game.

How Rewarded Ads Work

• Look for the clearly marked "Watch Ad" buttons throughout the app -- typically found in the store, garage, fuel station, and post-trip summary screens
• Tap the button to begin watching a short video advertisement (typically 15 to 30 seconds)
• Watch the video to completion to receive your reward
• If the video is interrupted or cannot be loaded, no reward will be granted and no penalty is applied

Available Rewards

By watching rewarded ads, players can earn the following in-game currencies and items:

• Cash -- used to purchase standard vehicles, basic upgrades, and common inventory items across the GridexLabs marketplace
• Gold -- a premium currency for acquiring advanced upgrades, mid-tier vehicles, and specialty items
• Diamonds -- the most valuable currency, used for exclusive vehicles, rare inventory items, and premium features
• Fuel -- replenish Benzin for standard road vehicles, Jet Fuel for aircraft, or Roket Fuel for rocket-powered vehicles from your fleet of up to 10 vehicles
• Bonus inventory items -- occasionally, rewarded ads may grant items directly from the pool of 70+ available in-game items

Reward Limits

To maintain a balanced game economy, there are daily limits on the number of rewarded ads you can watch. These limits reset every 24 hours and are designed to ensure that rewarded ads supplement gameplay without replacing core game progression.

8. Children and Advertising

Gridexlabs LLC is committed to protecting the privacy and safety of children. We take the following measures to ensure compliance with the Children's Online Privacy Protection Act (COPPA) and other applicable child protection regulations.

Age Restrictions

• GridexLabs is not directed at children under the age of 13
• Users must confirm they meet the minimum age requirement during account creation
• If we become aware that a user is under 13, their account will be handled in accordance with our Privacy Policy and applicable law

Advertising Protections for Minors

• No targeted or behaviorally personalized ads are served to users identified as being under the age of 13
• For users under 13, only contextual, non-personalized advertisements are displayed
• Ad content served to younger users is filtered to exclude age-inappropriate material
• We configure our ad network integrations to enable child-directed treatment (COPPA-compliant tag) when applicable
• No personal data from users under 13 is shared with advertising partners for the purpose of ad targeting

Parental Guidance

We encourage parents and guardians to supervise their children's use of GridexLabs and to review this Advertising Disclosure and our Privacy Policy. If you believe your child has been served inappropriate advertising or that their data has been collected improperly, please contact us immediately at info@gridexlabs.com.

9. How to Manage Ad Preferences

You have several options for controlling the ads you see in GridexLabs and how your data is used for advertising purposes.

In-App Settings

• Open GridexLabs and navigate to Settings
• Look for the "Privacy" or "Ad Preferences" section
• Toggle personalized ads on or off according to your preference
• Update your consent choices at any time -- changes take effect immediately

Device-Level Controls

You can also manage ad personalization at the operating system level:

• Android: Go to Settings, then Privacy, then Ads. You can opt out of ad personalization or reset your Advertising ID
• iOS: Go to Settings, then Privacy and Security, then Tracking. You can disable "Allow Apps to Request to Track" or manage permissions per app
• You may also reset your Advertising ID on either platform, which will disassociate your device from previously collected ad profile data

Opt-Out of Personalized Ads

If you opt out of personalized advertising, you will still see ads in GridexLabs. However, these ads will be non-personalized and based on contextual information rather than your behavioral profile. Opting out does not reduce the number of ads displayed; it only changes how those ads are selected.

10. Impact on Gameplay

We believe that advertising should support the game experience, not compromise it. GridexLabs is designed so that ads never confer an unfair advantage or create a pay-to-win environment.

Game Balance

• Advertisements do not affect game mechanics, physics, scoring, or competitive balance in any way
• All players have equal access to rewarded ad opportunities regardless of spending
• In-game currencies earned through rewarded ads (Cash, Gold, Diamonds) are the same currencies earned through normal gameplay -- there is no "ad currency" or separate tier
• Fuel earned through ads (Benzin, Jet Fuel, Roket Fuel) functions identically to fuel obtained through any other means

Premium and Ad-Free Options

GridexLabs may offer optional premium features or subscription plans that reduce or remove certain types of advertisements. These options, when available, are presented within the in-app store. Purchasing an ad-free experience is entirely optional and does not grant additional gameplay advantages beyond the removal of ads.

Fair Play Commitment

Our design philosophy ensures that no player is disadvantaged by choosing not to watch rewarded ads or by opting out of personalized advertising. The game's core progression, vehicle unlocks, inventory system, and competitive features are all fully accessible through standard gameplay. Ads provide a supplementary path to earning resources, not a mandatory one.

11. Contact

If you have any questions, concerns, or feedback regarding advertising in GridexLabs, our ad practices, or this Advertising Disclosure, please do not hesitate to reach out to us.

We aim to respond to all inquiries within a reasonable timeframe. When contacting us, please include as much detail as possible about your concern so we can assist you effectively. If your inquiry relates to a specific ad you encountered, please include the approximate date, time, and a description of the ad content if possible.

This Advertising Disclosure may be updated from time to time to reflect changes in our advertising practices, partner networks, or applicable regulations. We will notify users of significant changes through the app or by updating the "Last updated" date at the top of this page. We encourage you to review this disclosure periodically.